Tendering Procedure Details
Auftragsbekanntmachung
Verhandlungsvergabe mit TW nach UVgO
Liefer- / Dienstleistungsauftrag
1.
Öffentlicher Auftraggeber (Vergabestelle)
a)
Hauptauftraggeber (zur Angebotsabgabe auffordernde Stelle)
Name:Deutsche Zentrale für Tourismus e.V.
Straße, Hausnummer:Beethovenstraße 69
Postleitzahl (PLZ):60325
Ort:Frankfurt am Main
E-Mail: vergabestelle@germany.travel
b)
Zuschlag erteilende Stelle
Wie Hauptauftraggeber siehe a)
2.
Angaben zum Verfahren
a)
Verfahrensart
Verhandlungsvergabe mit TW nach UVgO
b)
Vertragsart
Liefer- / Dienstleistungsauftrag
c)
Geschäftszeichen
203193
3.
Angaben zu Teilnahmeanträgen / Angeboten
a)
Form der Teilnahmeanträge / Angebote
- elektronisch
- ohne elektronische Signatur (Textform)
- mit fortgeschrittener elektronischer Signatur / fortgeschrittenem elektronischen Siegel
- mit qualifizierter elektronischer Signatur / qualifiziertem elektronischen Siegel
b)
Fristen
Ablauf der Teilnahmefrist
18.06.2026 - 16:00 Uhr
4.
Angaben zu Vergabeunterlagen
a)
Vertraulichkeit
Die Vergabeunterlagen stehen für einen uneingeschränkten und vollständigen direkten Zugang gebührenfrei zur Verfügung unter
https://www.evergabe-online.de/tenderdetails.html?id=865179
https://www.evergabe-online.de/tenderdetails.html?id=865179
b)
Zugriff auf die Vergabeunterlagen
Vergabeunterlagen werden nur elektronisch zur Verfügung gestellt
c)
Zuständige Stelle
Hauptauftraggeber siehe 1.a)
d)
Anforderungsfrist
18.06.2026 - 16:00 Uhr
5.
Angaben zur Leistung
a)
Art und Umfang der Leistung
The German National Tourist Office (GNTO) New York invites proposals for the development
and implementation of a social-first, creator-led marketing campaign in the United States,
scheduled to launch in fall 2026.
The selected partner shall develop an overarching campaign concept and creative strategy
that combines the following elements:
- Germany’s culinary diversity and regional identity
- Authentic and culturally relevant travel experiences
- Premium travel storytelling
- Lufthansa’s new Premium On-Board Experience as an integrated campaign component
The concept must be developed in a way that is suitable for social media distribution and
should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and
value-adding manner.
Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.
and implementation of a social-first, creator-led marketing campaign in the United States,
scheduled to launch in fall 2026.
The selected partner shall develop an overarching campaign concept and creative strategy
that combines the following elements:
- Germany’s culinary diversity and regional identity
- Authentic and culturally relevant travel experiences
- Premium travel storytelling
- Lufthansa’s new Premium On-Board Experience as an integrated campaign component
The concept must be developed in a way that is suitable for social media distribution and
should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and
value-adding manner.
Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.
b)
CPV-Codes
Werbe- und Marketingdienstleistungen (79340000-9)
c)
Ort der Leistungserbringung
Digital campaign: United States
7.
Zulassung von Nebenangeboten
Nein
10.
Wesentliche Zahlungsbedingungen
Abschlags- und Schlusszahlungen im Rahmen der Vergabe- und Vertragsordnung für Leistungen Teil B (VOL/B)
11.
Unterlagen und Anforderungen zur Beurteilung der Eignung des Bewerbers und des Nichtvorliegens von Ausschlussgründen
- Completed, dated and signed "Expression of Interest application“
-"Self-Declarations", dated and signed;
-"Schedule of annexes to "Expression of Interest Application", completed, dated and
signed;
- "Details of Candidate" Form 1, completed, dated and signed;
- "Bidders' Association Declaration" (where applicable) Form 2, completed, dated and
signed ;
- "Appointment of subcontractors for services to be outsourced" (where applicable) Form 3,
completed, dated and signed;
The following qualification criteria must be met by providing reference examples and proof of
suitability.
- The bidder must demonstrate relevant experience with U.S.-facing storytellingled campaigns targeting audiences with an interest in travel, food, culture, lifestyle, and/or premium travel experiences.
- The bidder must demonstrate the ability to integrate brand partners authentically into creator-led, host-led, editorial, or format-driven content environments.
- The bidder must demonstrate access to relevant distribution channels, including owned, creator-/talent-owned, partner-owned, and/or format-owned channels.
- The bidder must be able to provide campaign performance reporting following
completion of the campaign.
Please demonstrate that you can meet the above requirements and references. Please address each point individually.
-"Self-Declarations", dated and signed;
-"Schedule of annexes to "Expression of Interest Application", completed, dated and
signed;
- "Details of Candidate" Form 1, completed, dated and signed;
- "Bidders' Association Declaration" (where applicable) Form 2, completed, dated and
signed ;
- "Appointment of subcontractors for services to be outsourced" (where applicable) Form 3,
completed, dated and signed;
The following qualification criteria must be met by providing reference examples and proof of
suitability.
- The bidder must demonstrate relevant experience with U.S.-facing storytellingled campaigns targeting audiences with an interest in travel, food, culture, lifestyle, and/or premium travel experiences.
- The bidder must demonstrate the ability to integrate brand partners authentically into creator-led, host-led, editorial, or format-driven content environments.
- The bidder must demonstrate access to relevant distribution channels, including owned, creator-/talent-owned, partner-owned, and/or format-owned channels.
- The bidder must be able to provide campaign performance reporting following
completion of the campaign.
Please demonstrate that you can meet the above requirements and references. Please address each point individually.
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