Ausschreibungsdetails
Auftragsbekanntmachung
Verhandlungsvergabe mit TW nach UVgO
Liefer- / Dienstleistungsauftrag
1.
Öffentlicher Auftraggeber (Vergabestelle)
a)
Hauptauftraggeber (zur Angebotsabgabe auffordernde Stelle)
Name:Deutsche Zentrale für Tourismus e.V.
Straße, Hausnummer:Beethovenstraße 69
Postleitzahl (PLZ):60325
Ort:Frankfurt am Main
E-Mail: vergabestelle@germany.travel
b)
Zuschlag erteilende Stelle
Wie Hauptauftraggeber siehe a)
2.
Angaben zum Verfahren
a)
Verfahrensart
Verhandlungsvergabe mit TW nach UVgO
b)
Vertragsart
Liefer- / Dienstleistungsauftrag
c)
Geschäftszeichen
198297
3.
Angaben zu Teilnahmeanträgen / Angeboten
a)
Form der Teilnahmeanträge / Angebote
- elektronisch
- ohne elektronische Signatur (Textform)
- mit fortgeschrittener elektronischer Signatur / fortgeschrittenem elektronischen Siegel
- mit qualifizierter elektronischer Signatur / qualifiziertem elektronischen Siegel
b)
Fristen
Ablauf der Teilnahmefrist
12.02.2026 - 09:00 Uhr
4.
Angaben zu Vergabeunterlagen
a)
Vertraulichkeit
Die Vergabeunterlagen stehen für einen uneingeschränkten und vollständigen direkten Zugang gebührenfrei zur Verfügung unter
https://www.evergabe-online.de/tenderdetails.html?id=833934
https://www.evergabe-online.de/tenderdetails.html?id=833934
b)
Zugriff auf die Vergabeunterlagen
Vergabeunterlagen werden nur elektronisch zur Verfügung gestellt
c)
Zuständige Stelle
Hauptauftraggeber siehe 1.a)
d)
Anforderungsfrist
12.02.2026 - 09:00 Uhr
5.
Angaben zur Leistung
a)
Art und Umfang der Leistung
Social media plays a key role in the GNTB's strategy to raise awareness of environmentally friendly and climate-friendly travel. The use of social media makes it possible to reach Cosmopolitan Avatgarde, Modern Established and Modern Performing target groups and increase interactions
and reach. The combination with partner content can amplify the content and build a direct connection to their target audience. By monitoring user comments and feedback, we can quickly learn how Destination
Germany and Partners are perceived. GNTB with core social media Weibo, WeChat and also the young but booming channel Little Red Book, and key short video platform Douyin with leading OTA platforms Ctrip, Qyer and Mafengwo
reach almost 1.9 million followers. With this enormous and targeted fan base, Destination Germany and its partners are well marketed.
The postings and social media campaign reaches all social media users in China (including South China and HongKong), which occupies a very creative but difficult tasks for daily work e.g. planning, content creation, posting, backstage management and fans community. Therefore, GNTO Beijing will assign the social media campaign tasks through an agency.
and reach. The combination with partner content can amplify the content and build a direct connection to their target audience. By monitoring user comments and feedback, we can quickly learn how Destination
Germany and Partners are perceived. GNTB with core social media Weibo, WeChat and also the young but booming channel Little Red Book, and key short video platform Douyin with leading OTA platforms Ctrip, Qyer and Mafengwo
reach almost 1.9 million followers. With this enormous and targeted fan base, Destination Germany and its partners are well marketed.
The postings and social media campaign reaches all social media users in China (including South China and HongKong), which occupies a very creative but difficult tasks for daily work e.g. planning, content creation, posting, backstage management and fans community. Therefore, GNTO Beijing will assign the social media campaign tasks through an agency.
b)
CPV-Codes
Werbe- und Marketingdienstleistungen (79340000-9)
c)
Ort der Leistungserbringung
P.R. China
7.
Zulassung von Nebenangeboten
Nein
10.
Wesentliche Zahlungsbedingungen
Abschlags- und Schlusszahlungen im Rahmen der Vergabe- und Vertragsordnung für Leistungen Teil B (VOL/B)
11.
Unterlagen und Anforderungen zur Beurteilung der Eignung des Bewerbers und des Nichtvorliegens von Ausschlussgründen
"Details of Candidate" Form 1, completed, dated and signed;
Bidders' Association Declaration" (where applicable) Form 2, completed, dated and signed;
Appointment of subcontractors for services to be outsourced" (where applicable) Form 3, completed, dated and signed;
Completed, dated and signed Form 4 "References for the services of the candidate/subcontractor in the last three years“;
Completed, dated and signed Form 5 "References for the responsible project manager(s) and their services in the last three years“ ;
Statement on Sustainability
Bidders' Association Declaration" (where applicable) Form 2, completed, dated and signed;
Appointment of subcontractors for services to be outsourced" (where applicable) Form 3, completed, dated and signed;
Completed, dated and signed Form 4 "References for the services of the candidate/subcontractor in the last three years“;
Completed, dated and signed Form 5 "References for the responsible project manager(s) and their services in the last three years“ ;
Statement on Sustainability
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