Ausschreibungsdetails
Auftragsbekanntmachung
Verhandlungsvergabe mit TW nach UVgO
Liefer- / Dienstleistungsauftrag
1.
Öffentlicher Auftraggeber (Vergabestelle)
a)
Hauptauftraggeber (zur Angebotsabgabe auffordernde Stelle)
Name: Deutsche Zentrale für Tourismus e.V.
Straße, Hausnummer: Beethovenstraße 69
Postleitzahl (PLZ): 60325
Ort: Frankfurt am Main
E-Mail: vergabestelle@germany.travel
b)
Zuschlag erteilende Stelle
Wie Hauptauftraggeber siehe a)
2.
Angaben zum Verfahren
a)
Verfahrensart
Verhandlungsvergabe mit TW nach UVgO
b)
Vertragsart
Liefer- / Dienstleistungsauftrag
c)
Geschäftszeichen
183531
3.
Angaben zu Teilnahmeanträgen / Angeboten
a)
Form der Teilnahmeanträge / Angebote
- elektronisch
- ohne elektronische Signatur (Textform)
- mit fortgeschrittener elektronischer Signatur / fortgeschrittenem elektronischen Siegel
- mit qualifizierter elektronischer Signatur / qualifiziertem elektronischen Siegel
b)
Fristen
Ablauf der Teilnahmefrist
08.05.2025 - 10:00 Uhr
4.
Angaben zu Vergabeunterlagen
a)
Vertraulichkeit
Die Vergabeunterlagen stehen für einen uneingeschränkten und vollständigen direkten Zugang gebührenfrei zur Verfügung unter
https://www.evergabe-online.de/tenderdetails.html?id=768420
https://www.evergabe-online.de/tenderdetails.html?id=768420
b)
Zugriff auf die Vergabeunterlagen
Vergabeunterlagen werden nur elektronisch zur Verfügung gestellt
c)
Zuständige Stelle
Hauptauftraggeber siehe 1.a)
d)
Anforderungsfrist
08.05.2025 - 10:00 Uhr
5.
Angaben zur Leistung
a)
Art und Umfang der Leistung
Social media plays a key role in the GNTB's strategy to raise awareness of environmentally friendly and climate-friendly travel. The use of social media makes it possible to reach Cosmopolitan Avatgarde, Modern Established and Modern Performing target groups and increase interactions and reach. The combination with partner content can amplify the content and build a direct connection to their target audience. By monitoring user comments and feedback, we can quickly learn how Destination Germany and Partners are perceived.
GNTB with core social media Weibo, WeChat and also the young but booming channel Little Red Book, and key short video platform Douyin with leading OTA platforms Ctrip, Qyer and Mafengwo reach almost 1.9 million followers. With this enormous and targeted fan base, Destination Germany and its partners are well marketed.
The postings and social media campaign reaches all social media users in China (including South China and HongKong), which occupies a very creative but difficult tasks for daily work e.g. planning, content creation, posting, backstage management and fans community. Therefore, AV Beijing will assign the social media campaign tasks through an agency.
Please see detailed description in the Bid Form
GNTB with core social media Weibo, WeChat and also the young but booming channel Little Red Book, and key short video platform Douyin with leading OTA platforms Ctrip, Qyer and Mafengwo reach almost 1.9 million followers. With this enormous and targeted fan base, Destination Germany and its partners are well marketed.
The postings and social media campaign reaches all social media users in China (including South China and HongKong), which occupies a very creative but difficult tasks for daily work e.g. planning, content creation, posting, backstage management and fans community. Therefore, AV Beijing will assign the social media campaign tasks through an agency.
Please see detailed description in the Bid Form
b)
CPV-Codes
Werbe- und Marketingdienstleistungen (79340000-9)
c)
Ort der Leistungserbringung
P.R.China
7.
Zulassung von Nebenangeboten
Nein
10.
Wesentliche Zahlungsbedingungen
Abschlags- und Schlusszahlungen im Rahmen der Vergabe- und Vertragsordnung für Leistungen Teil B (VOL/B)
11.
Unterlagen und Anforderungen zur Beurteilung der Eignung des Bewerbers und des Nichtvorliegens von Ausschlussgründen
The following documents must be submitted together with the Expression of Interest Application, for purposes of assessment of the Candidate’s suitability:
- Details of Candidates corresponding to Form 1 "Details of Candidate " together with all information requested therein (indicated separately for each member of Bidders Association, where applicable);
- Candidates References corresponding to Form 4 "References for the services of the candidate/subcontractor in the last three years"
- References for employees of Candidate /Subcontractor corresponding to Form 5 " References for the responsible project manager(s) and their services in the last three years"
(where applicable: indicated separately for each member of Bidders Association).
- Statement on Sustainability
- Details of Candidates corresponding to Form 1 "Details of Candidate " together with all information requested therein (indicated separately for each member of Bidders Association, where applicable);
- Candidates References corresponding to Form 4 "References for the services of the candidate/subcontractor in the last three years"
- References for employees of Candidate /Subcontractor corresponding to Form 5 " References for the responsible project manager(s) and their services in the last three years"
(where applicable: indicated separately for each member of Bidders Association).
- Statement on Sustainability
48d4b377-e871-4c23-b708-21ae82182784