Ausschreibungssuche

Agency presence Great Britain

DWI 01/2018

Werbe- und Marketingdienstleistungen (79340000)

Dienstleistungen

The Deutsches Weininstitut (DWI) is looking for an Agency/service provider for the years 2019-2024 in Great Britain to develop and execute public relations and marketing activities in line with the goals set forth in the German Wine Institute's marketing strategy.
In order to achieve and execute those activities, such an agency shall manage a "Wines of Germany”- Office which shall be the information center on all aspects of German wines in Great Britain for all target groups.
In assigning a market presence in Great Britain , the aims include raising the interest of consumers in Great Britain for German wines and increasing or consolidating sales of German wine products.

4.500.000,00

EUR Euro

UNITED KINGDOM (UK)

- General information service and correspondence in a fully equipped and staffed office during normal business hours in Great Britain
- Operation and ongoing maintenance of an English language website (http://winesofgermany.co.uk/) about German wine including ongoing maintenance of social networks
- Creation, distribution and forwarding of promotional materials
- Assisting in organizing trips to the German wine-growing regions
- Market research / Collecting of market data
- Transmission of statistics
- Creation and organisation of events for the press, sommeliers, beverage retailers, restaurateurs, consumers etc.
- Public relations

4.500.000,00

EUR Euro

01.01.2019

31.12.2024

3

- One Comparable Reference 30%
- Presentation of the agency representative 15%
- Presentation of the team members who will work for the project 15%
- Two Work samples 40%
The concrete criteria and their weighting for the selection of the top three bidders can be found in the conditions of participation.

Der Auftrag steht in Verbindung mit einem Vorhaben und/oder Programm, das aus Mitteln der EU finanziert wird:
nein

Nichtoffenes Verfahren

Rahmenvereinbarung mit einem einzigen Wirtschaftsteilnehmer

Experience shows that it takes at least 3 years to build up a new agency and establish a trusting relationship with the target groups (German wine producers, media, gastronomy, trade and consumers). From a marketing point of view, the initial investments made are only beginning to amortize from this point in time Therefore, a framework contract must be concluded for a period of at least 6 years.

nein

26.02.2018

15:00

• Deutsch (DE)
• Englisch (EN)

01.06.2018

An application for review is inadmissible if the applicant already became aware of the violation during the award procedure and did not object to the contracting entity immediately, i.e. without undue delay. Any errors apparent in the official announcement must be challenged accordingly by the end of the peri-od for submitting tenders or applications that is specified therein. The contracting entity must be noti-fied of any violations of the provisions governing the award of public contracts which become evident from the award documents before expiry of the period specified in the notice for the submission of a tender or application.
An application for review is also inadmissible if more than 15 calendar days have expired since receipt of notification from the contracting authority that it is unwilling to remedy the complaint.